For E-Commerce Brands Spending $10K+ Monthly on Paid Traffic
Scale On Cold Traffic With Positive ROAS Instead of Breaking Even and Hoping Backend Saves You
Without burning through creative every 3 weeks, tanking campaigns when you increase budget, or relying on email sequences to make your numbers work
You're Trapped in the Break-Even Hamster Wheel
Let me guess what's happening right now.You're spending $10K, $20K, maybe $50K+ per month on cold traffic.Your campaigns work. Sort of.You're acquiring customers at 1.5X to 2X ROAS if you're lucky.Sometimes you're losing money on the front-end.And everyone keeps telling you the same thing: "That's normal. You make it back on the LTV. The real money is in the email flow. Just focus on CAC payback over 90 days."Nobody says out loud what you already know though.You're one algorithm change away from disaster.When your entire profit model depends on squeezing every penny out of the backend... when you NEED that email sequence to fire perfectly... when you're banking on 30% of customers coming back for a second purchase...You're not building a business.You're building a house of cards.And the worst part? You know you should be doing better.You see other brands scaling to 7 and 8 figures.You hear about people hitting 4X, 5X, even 6X ROAS on cold traffic.But every time you try to scale, your ROAS collapses. Your CPA skyrockets. You pull back and "optimize" for another month.So you stay stuck at the same revenue ceiling... watching others grow past you... wondering what they know that you don't.
I Used to Watch Brands
WASTE $100K+ Chasing "Creative Strategy"
I watched HUGE brands burn through budgets like it was nothing.They'd hire agencies who promised "data-driven creative" and "omnichannel strategy."What they got was cookie-cutter ads, recycled hooks, and monthly reports that looked impressive but meant nothing.These brands were scaling... but barely profitable.They were doing $500K months but only keeping less than I dare say after ad spend and overhead.And I realized the entire industry was built on a lie.The lie that break-even front-end acquisition is "normal."Or that being BARELY profitable with ads is just how the game works.Or the lie that you NEED to rely on backend LTV to make the math work.The lie that cold traffic can't be profitable on its own.So I stopped following the playbook everyone else was using.I started building creatives that were engineered to convert cold audiences... not just get clicks and engagement.I studied what made people buy from brands they'd never heard of.I tested hooks that spoke to deep desires, not surface-level benefits.I built sales pages and advertorials that moved people from skeptical to sold.I was engineering direct response assets designed to print money.And once I cracked the formula...No matter what niche you were in...You could scale profitably at 3x to 6x ROAS and make profit on day one.
The Cold Traffic Conversion System That Makes
Front-End Profit Possible
Most people get THIS wrong about cold traffic...They think the problem is targeting. Or budget. Or "ad fatigue."It's not.The problem is your creative was never designed to convert cold audiences in the first place.You're running ads that look good, get engagement, drive clicks... but don't make people buy.You're sending traffic to product pages or generic landing pages that assume people already want what you're selling.You're treating cold traffic like warm traffic and that's why you're stuck at break-even.Cold audiences need a completely different approach.They need creative that agitates the pain they're feeling RIGHT NOW.They need hooks that stop them mid-scroll because you're speaking directly to their situation.They need sales pages and advertorials that take them from "I've never heard of this brand" to "I need this now" in 3 minutes flat.And they need ads that are engineered for direct response... not pretty visuals that win creative awards.This is what I build.In-feed VSLs that hold attention for 2+ minutes and drive purchase intent through the roof.Static ads with hooks so sharp they cut through every objection before someone even clicks.Sales pages structured to move cold traffic through awareness, desire, and action in a single session.Advertorials that feel like helpful content but convert like sales letters.And when you get this right...Your ROAS jumps from 2X to 4X+ in the first 30 days.You can scale spend without watching your CPA explode.You profit on the front-end, so backend revenue becomes pure upside instead of a necessity.Your business becomes stable.Predictable.Scalable.You stop relying on hope and start relying on systems.
Work With Me and Get Cold Traffic Creative That
Converts From Day One
I don't take on everyone.I work with 2-3 brands at a time because this isn't a service... It's a partnership.And I only partner with e-commerce brands that have a real product that solves a REAL problem and that are serious about scaling profitably.When we work together, you get:Deep-Dive Discovery CallWe spend 60 minutes dissecting your offer, your audience, and your current campaigns. I analyze what's working, what's broken, and where the biggest opportunities are hiding.Complete Cold Traffic Creative SystemI build your entire creative ecosystem from scratch. Static ads, video ads, in-feed VSLs, sales pages, advertorials, listicles... whatever your brand needs to convert cold audiences profitably.(Can be just one thing or multiple)Direct Communication AccessYou text or email me when you need feedback, adjustments, or new creative.No account managers. No waiting 3 days for a response. No weekends off.But direct access to the person doing the work.Ongoing Creative OptimizationAs campaigns run, I monitor performance and create new angles, hooks, and variations to beat control.Your creative never goes stale.FULLY custom-built creative for YOUR brand, YOUR offer, and YOUR audience.
Two Ways to Work With Me
You need specific assets built.Maybe it's a new sales page. Or a full ad creative suite. Or in-feed VSLs for a product launch.I build it. You own it. You run it.Investment varies depending on scope.Perfect if you have a solid team but need world-class creative to scale.Option 2: Ongoing PartnershipYou want a creative partner who's invested in your growth.Someone who builds, tests, optimizes, and scales alongside you.Month-to-month.I create all your cold traffic assets, monitor performance, and continuously improve what's working.Perfect if you want to scale aggressively and need a creative that keeps pace.Here's why this is worth it for you:Right now you're spending $10K-$50K+ monthly (if not more) on ads that convert at break-even.Let's say you're at 2X ROAS and spending $50K to make $100K.You're netting $50K before costs.Now imagine hitting 4X ROAS with the same ad spend.You'd make $200K.That's $150K net. An extra $100K per month.Over 12 months?That's $1.2M in additional profit.And Look. I get it.You've been burned by agencies...You've wasted money on "strategic partners" who delivered mediocre results...That's why I only work with brands I know I can help.If you're not doing at least $80K/month in revenue, this isn't for you.If you're spending less than $10K/month on paid traffic, this isn't for you.But if you're scaling and stuck at break-even... if you know your offer is solid but your creative isn't converting cold audiences... if you're ready to stop relying on backend LTV to save your margins...
Questions You're Probably Asking Right Now
"How do I know this will work for MY brand?"You don't. Not until we talk and I review your store and products. That's why the first call is free. I'll tell you straight up if I think I can help or not. I don't waste your time or mine."What if I already have a creative team?"Perfect. I work alongside in-house teams all the time. I'm not here to replace them. I'm here to handle the cold traffic creative that most teams struggle with."Do you guarantee specific ROAS numbers?"No. Anyone who does is lying. Your results depend on your product, your offer, your pricing, and your market. What I guarantee is creative that's engineered to convert cold traffic better than what you're running now."How long does it take to see results?"Most brands see improvement in the first 30 days. Full optimization takes 90 days. If you're looking for overnight miracles, keep looking."What if my niche is different?"I've worked across all types of different e-commerce brands. Supplements, beauty, home goods, electronics, pet products... the principles of converting cold traffic don't change. Only the execution does.
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